Since cutting her PR teeth with clients in the arts in Scotland, including theatre, music, cinema and publishing, Miriam has managed media and communications strategies for businesses, small and large, and independent professionals, in the spirits industry, arts and luxury retail.

Throughout several years representing a collection of brands in Scottish and Japanese whisky brokerage, e-commerce and independent bottling (Cask 88, Braeburn Whisky and dekantā) she has enjoyed communicating the rich history, science and storytelling that encompasses a great bottle, or cask, of whisky.

Up until recently the sole in-house PR team member, she has supported the company’s growth into a £35m business comprising five diverse brands, building and managing a strong and integrated communications team delivering up to 475 million opportunities to see the brands annually.

Miriam has more recently picked up the gavel (metaphorically speaking) to build and curate Cask 88’s cask auctions, the first online platform dedicated to auctioning whole casks of Scottish whisky, which raised a total hammer price of £1.38 million over the course of the first 10 sales. The auctions are now run in association with Spink & Son, with regular live auctions held at Spink Hong Kong.

An ardent bookworm, Miriam recently sat on the board for Publishing Scotland (Network member) 2020-2022, and on the Trade and Marketing sub-committee. She has a particular interest in science fiction films and literature, and was shortlisted for the Scottish Book Trust New Writers Award 2016 in the Fiction and Narrative Non-Fiction category.

Though she was born in Wales, study at the University of St Andrews fostered a great fondness for Scotland, where she has now settled. As a result, Miriam has developed a deep knowledge of the railway route between Edinburgh and Llanelli, and back again.